“Subscribe to my newsletter” stopped working
Nobody hands over an email for a vague promise. What converts is something concrete, right now: a lead magnet they download the moment they sign up.
For newsletter writers who want their subscriber count to actually move
The best way to grow your newsletter isn't the one you think.
Paste your latest issue: Minute Lead turns it into a lead magnet (PDF, checklist, quiz, calculator or prompt) and builds its capture page. Finally a real reason to subscribe, and a real way to grow your list every week.
Where you create, mostly…
- 307creators
- 46emails per 1,000 views
- 42.7%average conversion
Try it free
See an example
No credit card · 60 seconds
The problem
A good newsletter isn't enough to grow your list
You write every week, your subscribers love it. And the sign-up counter barely moves.
Your best issues are rotting in the archive
You've already written dozens of issues worth real money. They were read once, then buried. Each one could be a lead magnet recruiting subscribers for you.
Building a lead magnet takes hours
Find the idea, write it, lay it out, build the capture page… You already have a newsletter to write every week. There's no room for a second project.
What to do instead
You're optimising for the people already on your list
Open rate, click rate: those numbers describe the list you have. None of them brings in a new subscriber.
open rateclick rateunsubscribe ratedeliverabilityperfect send timeideal length
What you optimise todayWhat actually grows your list
A better subject lineA concrete reason to subscribe
Readers who openNew subscribers every week
An issue read then forgottenIssues recycled into lead magnets
Growth by word of mouthAn email magnet on every piece you publish
The math that matters
Across every Minute Lead capture page, 42.7% of visitors leave their email. A lead magnet on sign-up is the difference between “subscribe” and “here, take this” — and your list feels it straight away.
You already run a business AND write a newsletter. You're not adding a third job.
Building a lead magnet by hand costs half a day. Nobody does that on top of a weekly issue — which is exactly why your list is flat.
Without minutelead
Come up with the lead magnet idea30 min
Write it2 hrs
Lay it out in Canva1 hr 30
Build the capture page1 hr 30
Wire up delivery and storage1 hr
Test that it all works30 min
Lost per lead magnet7 hrs
+ a stack of subscriptions to pay for every month
With minutelead
Paste your latest issue10 s
Read over the lead magnet30 s
Copy the page link10 s
Spent per lead magnet1 min
One subscription, nothing to wire up
The formats
The format that makes people want to leave their email
The same content can become six different lead magnets. Three stand out, because your reader walks away with a result about themselves.
Quiz
Included in free7 to 10 questions, and your reader leaves with their profile.
Why people love it
Everyone wants to know where they stand. People answer for themselves, leave their email to see the result, and want to show it around.
Best when
your audience wonders where to start, or when you sell more than one offer: each profile points to the right one. And you know who's who in your list.
AI prompt
ProA prompt ready to paste into ChatGPT or Claude, built on your method.
Why people love it
Your reader gets a real result in two minutes, on their own situation. They keep the prompt and use it again every week.
Best when
your method breaks down into steps AI can follow: writing a post, preparing a sales call, reviewing an offer.
Simulator
ProYour reader enters their own numbers and gets their own result.
Why people love it
One number about them beats ten examples. They see what they're losing or could gain, and they remember who showed them.
Best when
your topic is about money, time or returns: pricing, prospecting, hours saved, what an audience can earn.
And when you want it quick
ChecklistIncluded in free
The key steps from your video, to tick off one by one. The fastest to consume. Perfect when your content explains a process or a method.
GuidePro
Your content reorganised into a clear mini-guide, with headings and examples. For topics that need some depth. It establishes your expertise.
InfographicPro
Your method summed up in visual steps. Great for a step-by-step framework. Shares well on LinkedIn and Instagram.
Every format can be tried here without an account, and your account starts with 14 days of Pro on us. After that, the quiz and the checklist stay in the free plan, the others come with Pro.
The proof
More than 4 visitors in 10 leave their email
That's the average across every capture page Minute Lead has generated.
42.7%
average conversion, page visitor → email
3,477
emails captured in total
409
lead magnets published
176
creators using it
Already using it
They turn their content into clients
Coaches, consultants, course creators: here's what Minute Lead changed for them, in their numbers and their words. 42.7% average conversion across every page created.
Turn my newsletter into a lead magnet
No credit card · 60 seconds
Pricing
A tool that finally pays you back
(not just in views)
Free
€0
To see what it does with your latest video.
14 days of everything in Pro, no card
Then 1 lead magnet and its capture page
Quiz and checklist formats
30 leads shown per month
No credit card
Start for freeMost popular
Pro
€29 excl. VAT /month
If you publish regularly.
Unlimited lead magnets*
Every format: calculator, guide, infographic, AI prompt
Magic lead magnet: the AI writes one without you supplying content
Leave a voice note and your lead magnet writes itself from it
Unlimited leads + CSV export
Your own branding, no Minute Lead badge
Connects to your marketing tools
Priority support
Try before you payNo credit card. You upgrade to Pro from inside your account.
Lifetime
€299 excl. VAT once
Pay once, keep the tool.
Everything in Pro, no subscription
All future updates included
A lead magnet keeps capturing for months. One signed client pays for your year.
*Up to 10 generations a day and 30 a month — plenty of room.
Team version: +€10 excl. VAT per teammate, +€15 excl. VAT per extra brand — switch them on from your account, cancel any time
Who's behind this
Hi, I'm Flavie
I built a podcast past 1 million listens and a newsletter with 14,000 subscribers. And I can tell you exactly where my revenue comes from: the newsletter. Not the listens.
Views buy you a reputation. Emails buy you a business. It took me far too long to see that, and an absurd amount of time to wire up the plumbing.
- Stop building a lead magnet from scratch when the content already exists
- Drop the tool stack: one subscription instead of four
- Own your audience instead of renting it from a platform
Still wondering?
I use Substack, beehiiv or Kit. Does this replace them?
No. Your tool sends the newsletter. Minute Lead builds the lead magnet and the capture page that bring new subscribers in. Your contacts export to CSV and connect to your tool — nothing to migrate.
My newsletter is free. Why give away a lead magnet on top?
Because “subscribe” is a promise and a lead magnet is a gift that lands immediately. People walk away with something useful within the minute — that's what takes a sign-up page from a couple of percent to something far better.
I already have a lead magnet on my site.
Then the hard part is done. The trouble is where it lives: three clicks away from your content, on a page nobody visits. Minute Lead makes one per piece of content, glued to the topic you just covered. Proximity is what converts, not the document itself.
I have 200 subscribers. Is it too early?
It's the opposite. The smaller your list, the more each sign-up counts — and a lead magnet wins subscribers on everything you publish, not just your home page. Starting now costs no more than starting later.
I don't have anything to sell yet.
Then start with the list. Building an audience you can actually reach while you work out your offer is time in the bank: the day you launch, you already have people to tell.
I don't want to spam my readers.
You're not signing them up, they are. They asked for a document because the topic interests them, and they can unsubscribe in one click.
Where do my contacts end up?
In your account, exportable to CSV whenever you want, connectable to your email tool. They're yours, including if you cancel. No hostage-taking, no cut of what you sell.
What if I don't like it?
The trial is free and needs no card: you build your first lead magnet before paying anything. After that, cancel in one click, no commitment.
Here we go
Your next issue deserves better than “subscribe”.
Paste your latest newsletter and see what comes out. One minute, and it costs nothing.
Free · No credit card · Cancel in one click
How it works
From your newsletter to a new subscriber in minutes
Paste your latest newsletter
Any issue will do — we read what you actually wrote, not some generic template.
Subject: the method I use to…
Pick the kind of lead magnet you want
Whichever format fits your topic and your audience best.
Minute Lead builds the lead magnet and its capture page
Structured, laid out, hosted, in your brand. Read it over, tweak it if you want.
Content analysed
lead magnet + capture page58 s
Give it away on every sign-up
On your subscribe page, in the P.S. of every issue, in your welcome email. Something concrete at the door, and the list grows on its own.